Volcon Stag
The Challenge
Volcon’s electric ATV, the Stag, is built on GM’s Ultium platform and represents a bold step forward in off-road electrification. To support the vehicle, we were tasked with designing a companion app that gave riders access to core EV features like battery status, range tracking, charging insights, GPS location, and ride logging. The app also needed to function as a white-label product, with a flexible design system and modular architecture that could be rebranded, reused, and sold to other manufacturers across different vehicle types.
The Process
We began by evaluating our existing GM MyBrand core app, identifying which elements could be adapted to support the needs of the Volcon Stag and other off-road EVs. This gave us a solid foundation to build on while still allowing space to evolve the experience for a new audience and vehicle category.
From there, we conducted research into rider behaviors and expectations for electric off-road vehicles. Using this insight, we created user personas to help guide feature prioritization and interaction design. We focused on delivering a simple, intuitive interface that worked reliably even in remote environments.
Working closely with teams at Volcon and GM, we defined key use cases around battery visibility, GPS location, and ride tracking. We designed modular wireframes that could support these features while remaining flexible enough to be rebranded for other partners.
High-fidelity prototypes were tested with users to validate core flows and surface pain points. Feedback from these sessions led to refinements in layout, navigation, and the overall user experience. The final design system was built to be scalable and easy to adapt across a range of brands and vehicle types.
The Results
The companion app launched alongside the Volcon Stag and helped support a successful debut. Volcon sold out its initial production run to the U.S. Army Corps of Engineers, validating early interest and proving that the vehicle and platform met real-world needs.
While the program was eventually discontinued due to rising production costs, the ATV itself was well received, and GM successfully delivered on all key objectives for the project. This included full implementation of the white-label architecture, enabling the app to be rebranded and reused across other vehicle types and partners.
The work provided a strong foundation for future collaborations and demonstrated the flexibility of GM’s Ultium and OnStar platforms in new and unconventional markets.
